Another clever clever series of adverts from WWF, (that is, the World Wildlife Federation, as opposed to the World Wrestling Federation --- these ads would be a real change of direction for them.) This time their campaign deals with linking the idea of deforestation to species loss.
And another series, below, showing how turtles evolve into soup and leopards into coats...with a little "assistance" from public enemy numero uno.
Good job WWF advert team! Clever and thought provoking ads. Let's hope these are reaching their marks.